About Rob Faulkner

Rob Faulkner Profile

Hi – I’m Rob Faulkner, thanks for taking the time to check out my personal website.

I’m an Insurance Professional with over 20 years’ experience working for Insurers, Brokers and Software businesses in a range of roles including sales, marketing, product development and key account management.

Throughout my career I have committed to learning, although these days I don’t have time for courses, I like to immerse myself in what’s going on in the Insurance and Tech space.

My Professional Memberships:

My Key Skills:

General Insurance

Whilst I currently work in a Tech focused consultancy role to the Insurance sector, I will always be first and foremost an Insurance Technician. I am an ACII Chartered Insurance Practitioner with a solid understanding of commercial and personal lines products. I use my in-depth knowledge of Insurance to benefit my approach to innovation and consultancy.


I’ve spent over 20 years in sales roles in the Insurance industry. During this time, I’ve developed a proven track record, particularly in Insurance Distribution for Insurers. I’ve been recognised for my sales performance several times, notably with Aviva where I won ‘Newcomer of the Year’ in 2011 and Allianz where I topped the Business Developer sales league in 2006.

Insurance Technology

I have built up a considerable understanding of Insurance Technology during my career which includes a good understanding of both Broker and Insurer platforms and offerings available in the market. I also have a sound knowledge of other technologies supporting risk consulting, data and Advanced Analytics.


I have held a number of roles over the years that included strategic responsibility for marketing. I have a solid understanding of Digital Marketing Strategy, particularly how this can be applied to Insurance distribution. I am a Member of The Chartered Institute if Marketing.


I have held leadership positions, some with P&L responsibility, for over a decade. I am always on the look out for new ways of working or innovation to add value to a business. I am a Chartered Manager and Fellow of the Chartered Management Institute. I have a solid understanding of all aspects of leading and running a business.


I have designed and implemented a number of E-Traded products or schemes during my career and also spent some time developing comparison insurance solutions distributed to the aggregator market. I developed the first Equine Insurance comparison site working in partnership with Horse and Hound Magazine. My solid understanding of insurance, marketing and technology makes me different.

Product Management

I also have experience of product and schemes management during my time at JLT. I developed a number of new small SME schemes and Managed a number of other personal lines products overseeing product management, product governance, insurer relations and marketing strategy. I have also designed a number of Insurance Technology products from concept to production to launch and ongoing sales management.

Key Account Management

My success in sales naturally led to opportunities to lead and manage large accounts for insurers acting as a Key Account Manager. I have learned to excel in this area, managing accounts worth tens of millions on behalf of insurers. I also helped design the Key Account Strategy for Brit Insurance which included a mechanism to segment customers based on their behaviours, profitability and account size.

My Story

I, like most people I talk to in the Insurance market, fell into Insurance when I was 21.  I was working in retail at the time to fuel my busy social lifestyle and didn’t really have a clue at what I actually wanted to spend the rest of my career doing… Until I saw a job advertisement for a Trainee Insurance Advisor role at Endsleigh.  I didn’t know anything about Insurance but thought the skills they were looking for were up my street – good at communicating, familiar with IT, keen to learn etc.

Obviously, I got the job and spent two enjoyable years with Endsleigh who taught me about personal lines insurance and how to sell.  I got quite good at this and was regularly in their top 20 sales people across their UK wide, 3-400 strong sales team.

I then moved to Policy Master (now SSP) working in their Insurance marketing group called MasterPlan which was a pre-curser to networks, delivering more competitive products and higher commission for members. 

Masterplan was sold to Towergate early in 2000 which is where my career started to take shape (thanks Towergate!)  I stayed with Towergate for 6 years working in Ops and then Sales.  They must have seen some potential in me as I was invited to join the pilot of their Leadership training program over an 18-month period (which I successfully passed). 

I was clocking up the miles at Towergate, covering an area from Stoke to the South Coast and as I was planning to settle down and start a family I wanted to move closer to home and also develop my commercial insurance skills.

I joined Allianz as a Senior Business Developer late in 2005 and managed to come top of their sales table in 2006, winning the use of a Z4 for the summer which was cool.  I was also entered into the Allianz talent pool as a result of my Business Development performance and reputation I was developing in the Birmingham market.

I really enjoyed working for Allianz, fantastic organisation that liked to invest in its talent pool.

However, in 2007 I was approached to discuss a new Business Development Management role for Brit Insurance in their newly established Birmingham branch.  This turned out to be one of the most enjoyable times in my career.  A very people focused entrepreneurial insurance businesses employing very talented people.  We grew the Insurance Branch from c£6m Net Premium Income to over £20m in just over 4 years.  It was a real shock when the business was sold but started my digital journey.

I took a role to gain product and marketing experience, joining Comparison Creator, an innovative Comparison Software House that specialised in developing white label panels and quote journeys for the big aggregators. My role was Product and Marketing Manager.  I was given an initial project of developing an equine Iinsurance panel and customer journey for Horse and Hound Magazine.  Sadly, the insurance site is no longer trading however at the time it was the first site of its type and was pretty successful for Horse and Hound and the panel.

I really enjoyed this role but was approached to join Aviva as a Business Development Manager for their East Midlands branch.  I clearly made an impact as in my first 6 months as I won the National New Comer of the Year award which was presented by the UK CEO at the time, Janice Deakin.  Whilst this was only a short stint, I really enjoyed working for Aviva.

However, I did regret moving away from my previous Product and Marketing role and when I was asked to consider a role in JLT’s Thistle business, working as a Product and Sales Manager for a number of its niche insurance products I jumped at the chance.  I spent just under 2 years here and learned a lot about niche schemes and product development.  I was involved in the development of a number of SME schemes and the management and review of a few large existing schemes.  I was promoted to Head of Commercial Schemes shortly before I left the business.

I then joined Open GI to learn more about insurance technology as Head of Insurer Relations for their Personal Lines team.  I spent just under 4 years in the role and built a solid understanding of real time pricing, Insurer Hosted Pricing, Data Enrichment and how to do (& not do) Agile.

This brings me to my current position, which you can find out more about below.

Current Role: Insurance Practice Lead

I am the Insurance Practice Lead for Software Solved, a specialist IT Consultancy with a 21-year track record of developing insurance technology solutions. 

I can help with a range of technology and data solutions including (and not limited to) data visualisation and data warehousing, Power BI consultancy, risk consulting applications, custom applications, client portals, systems integrations, mobile apps, chat bots, machine learning, AI, Predictive Risk Analytics and more.

I’m also developing an advanced technology solution to help clients, brokers, underwriters and claims professionals work closer together using 360° camera technology to survey risk (pre and post loss).  Look out for the launch of SurveyorTech soon.

If you think I can help your business, please contact me via any of the social media channels below.

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